Retail Brand Moodboard

This project was an assignment in my Brand Storytelling class. The goal was to create a brand. We had to include a logo, a mood board, the brand experience, and a brand mantra. I created a brand for a gluten free grocery store called "Gfs". I first chose 5 words to create my brand around: worry-free, accessible, earthy, girly, and serene. Then I created my logo on photoshop to resemble a bread basket. That inspired my mood board and finally my color scheme.