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Brand Collaboration

Project type

Advertisement

Date

September 2024

Location

Athens, GA

This assignment was from my Brand Storytelling class. It was a group assignment to come up with a never used before idea to address a national problem. We decide to create a Tesla and Lyft collaboration to stop drunk driving. The Tesla car would automatically sense a drunk driver getting in the car through eye scanners and a smell detection then automatically call a Lyft to their location to return them to their home address. I created the background graphic using Photoshop, contributed to the research, brainstormed the name: Curb Appeal, and helped with the layout of the advertisement on Canva.

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